Email marketing is inexpensive and one of the best ways to engage with a client or customer base. Emails cansell current work, direct customers to event registration, show off new work and sell tickets. Email newsletters work to share information and keep clients engaged every day.
So, why don’t you have a newsletter? Put all your worries away and take this three-hour IN PERSON course to begin sending regular emails to your customer base. You'll recieve hands-on instruction and create your first newsletter in the class. If you are 'technology challenged' this course is even for you. Many participants send their first newsletter before the class is over!
This course is for you if you are a visual artist, fine craft artist, musician, performer or photographer. You’ll learn about newsletter templates that will help you to create regular communication with your customers, free services you can use to send an email and what to talk about when you don't think you have anything to talk about. Whether you want to improve increase sales, communicate a show or exhibit schedule or other information, a professional email newsletter is not as intimidating as you may have thought.
Each participant will need to come to the class with a wifi-enabled laptop and be ready to create their first newsletter during the workshop. We’ll discuss various free platforms, how often to send a newsletter and how to convert your newsletter to a blog post or site update. Don’t have a mailing list? Don’t worry, we’ll talk about that as well.
Each participant should bring:
a wifi enabled laptop
digital files of 4-6 images of either current work, you performing, you teaching, etc.
logins to all your social media accounts
your client/fan email list (If you have one!)
Workshop pricing-
EARLYBIRD (through Sept. 14) $28
REGULAR PRICE(through Sept 18) $38
DAY OF EVENT PRICE (after Sept 18) $43
Your instructor:
Cynthia Deis is Triangle ArtWorks ArtSwell Education Director and a certified REAL Craft educator. An artist and writer, she lives in Raleigh, NC. She regularly teaches artists of all disciplines about the economics of running an art business. Cynthia has founded multiple art markets, run a jewelry production studio and worked in the craft kit industry among other creative business pursuits.
Learn more about her work here.
We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org or 919-244-4358. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.
The cost to attend this event helps cover important programming expenses, such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.