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Pricing for Profit: Abandoning the Starving Artist Myth

Are you interested in learning more about how to price your artwork? Are you selling your work but unsure why you are not earning what you expect? 

Join Tiffany Coley and Cynthia Deis for this virtual class, where you’ll learn how to abandon the idea of the starving artist and make a profit with your artwork. This class will cover the details of a profit-driven pricing strategy for artists. You’ll discuss pricing for your artwork or art services, wholesale vs. retail pricing, how to identify productive hours and how to approach pricing to achieve the desired income level from your work. The class will work through pricing using a business case study and the details of pricing. You will leave with a method to price your work, including a downloadable spreadsheet that can be used when pricing your work.

  • EARLY BIRD PRICING THROUGH MAR 3: $28

  • REGULAR PRICING THROUGH MAR 7: $38

  • DAY-OF-CLASS PRICING: $43

This virtual class meets on Wednesday, March 8, 6:00-8:30 pm. The class meets on Zoom, and you will receive login information after registration.

You will receive class handouts via email when you register. Please print the handouts out and be prepared to work on them during the class. This class will be recorded, and participants will have access to the course recording via a private Facebook group. All participants are strongly encouraged to attend the class to get the most out of the experience.

We strive to host inclusive, accessible events that enable everyone to engage fully. To request an accommodation or for inquiries about accessibility, please contact our General Manager, Corey Blaustein at via email or at 818-804-1407. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.

The cost to attend this event helps cover important programming expenses such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.

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February 23

Strong Grants, Strong Organizations: Strengthening Your Grant Writing Process

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March 9

Basic Budgeting for Small Arts Organizations