Are you interested in learning more about how to price your artwork? Are you selling your work but unsure why you are not earning what you expect?
Join Tiffany Coley and Cynthia Deis for this virtual class where you’ll learn how to abandon the idea of the starving artist and make a profit with your artwork. This class will cover the details of a profit-driven pricing strategy for artists. You’ll discuss pricing for your artwork or art services, wholesale vs. retail pricing, how to identify productive hours and how to approach pricing to achieve the desired income level from your work. The class will work through pricing using a business case study and the details of pricing You will leave with a method to price your work, including a downloadable file that can be used when pricing your own work.
This virtual class meets on Wednesday, February 23, 6:00-8:30 pm. The class meets on Zoom and you will receive login information after registration. You will receive class handouts via email in the week before class, please print the handouts out and be prepared to work on them during the class.
About the Instructors
Cynthia Deis, Triangle ArtWorks ArtSwell Education Director, is an artist and art educator with over 25 years of experience in designing and selling crafts and in running a retail crafts store and craft-focused pop-up markets around the Triangle. Learn more about Cynthia's work here.
Tiffany Coley is a jeweler and silversmith with a background in business. She most recently joined Triangle Artworks as a Program Assistant and serves as a Liberty Arts board member. She sells her work to galleries and stores around the US and works out of her studio in Durham, NC. Learn more about Tiffany Coley's work here.
We strive to host inclusive, accessible events that enable everyone to engage fully. To request an accommodation or for inquiries about accessibility, please contact our General Manager, Corey Blaustein at via email or at 818-804-1407. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.
The cost to attend this event helps cover important programming expenses such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.