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Essential Tour Strategy: A 55-Minute Guide Panel Discussion

  • The Carolina Theatre 309 West Morgan Street Durham, NC, 27701 United States (map)

Join us for a dynamic 55-minute panel discussion where performing artists will gain invaluable insights from a diverse panel of industry experts. This session brings together perspectives from an independent artist, a nonprofit venue presenter, a for-profit venue presenter, and a seasoned booking agent. From navigating the intricacies of planning and scheduling to optimizing performance opportunities to creating a budget, this discussion will crash course the nuts and bolts of crafting successful tour routes.

Whether you're an emerging artist seeking guidance or a seasoned professional looking to refine your strategy, this panel promises practical tips, real-world experiences, and collaborative dialogue to help you chart your course for your tour and offer insight on the value of building your artist-presenter network.

GENERAL PRICING $7

Panelists include:

  • Nonprofit Venue Presenter: Rae Geoffrey, Managing Director, Wortham Center for the Performing Arts (Asheville, NC)

  • For-profit Venue Presenter: Heather LaGarde, Founder/Co-owner, Haw River Ballroom (Saxapahaw, NC)

  • Booking Agent: Jennifer Morris, Partner, Siegel Artist Management

  • Self-Represented Artist: Christian Tamburr, Percussionist/Vibraphonist, Founder/Producer, Icons of Jazz Series & Sonic Leadership “MBA in a Day” Series

This is an IN-PERSON panel discussion to be held in the Carolina Theatre Donor Lounge, Floor 3, 309 W Morgan St, Durham, NC 27701.  

This panel discussion is a part of the NC Presenters Consortium ArtsMarket. https://ncpresenters.org/ArtsMarket. This registration allows you entry into this professional development panel discussion only. Registration for this panel discussion is NOT required if you are an ArtsMarket conference attendee. Please contact us at artswell@triangleartworks.org if you have any questions.

Registration is limited; the meeting room has a seating capacity; so be sure to sign-up today!


We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org or 919-244-4358. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.

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October 16

Get Your Art Out! An Introduction to Exhibiting in Galleries