Are you an artist or creative who needs marketing and branding help for your business?
Building a successful creative business is a direct and goal-oriented process — but for many, it feels like a winding path filled with uncertainty. This in-person workshop is designed to provide artists and creatives with a clear roadmap and practical strategies to build a thriving business.
Led by marketing and brand professional Kevin Landwehr, this comprehensive workshop will explore the intersection of creativity and business skill. Through case studies and practical exercises, you’ll gain insights into effective branding strategies, marketing techniques, and business essentials tailored for the creative industry.
Discover how to:
Clarify your unique value and develop messaging that resonates with your audience
Create a compelling marketing strategy to attract and engage your ideal clients
Understand financial considerations and revenue streams for creative businesses
Develop a comprehensive business plan to guide your entrepreneurial journey
Leverage essential tools and best practices for planning, billing, and content production
Whether you’re just starting or seeking to elevate your existing creative business, this workshop will provide you with the knowledge and confidence to turn your artistic passion into a sustainable and profitable venture.
Workshop fee:
EARLY BIRD PRICING THROUGH MAY 25, $10
GENERAL PRICING BEGINNING MAY 26, $15
This IN-PERSON workshop meets on Thursday, May 30, 2024, 6:30-8:30pm at The Frontier RTP, 800 Park Offices Drive, Research Triangle Park, NC, 27709.
About the Instructor:
Kevin Landwehr is the director of Nothing Something, a design agency specializing in brand and environmental identity, marketing, and culture-building. With a keen instinct for shifting markets, Kevin crafts identities and products that authentically connect with audiences and drive steady growth. His client roster includes renowned brands like Joseph Phelps, Scribe Winery, Apple Music, Magnolia, and Intelligentsia. Beyond commercial work, Kevin leverages design to create positive social impact, collaborating with initiatives like World Central Kitchen to support humanitarian relief efforts. Learn more at NothingSomething.com and KevinLandwehr.com.
We strive to host inclusive, accessible events that enable everyone to engage fully. To request accommodation or for inquiries about accessibility, please contact ArtSwell@TriangleArtWorks.org or 919-244-4358. We will do our best to facilitate any requests made within two weeks of the event, but the earlier you can alert us to your access needs, the easier it will be to facilitate.
The cost to attend this event helps cover important programming expenses, such as compensating our workshop leaders and the administrative work that allows us to present these events. While we always strive to keep our fees low, we understand that they might be a barrier to some. If you are experiencing financial hardship and can’t afford the cost of an event, please let us know by filling out a reduced fee request.