Economic Impact Of Arts Industry In The Triangle - Statistics
Through this Resource page, we want to make sure that members of the Triangle arts community have, at their fingertips, the statistics and other information to establish the impacts of the arts industry on the Triangle Region.
Help us keep this information complete. Shoot us an email if you know of more information we should add, or have corrections to the information included here.
Title of Study: Report on the Working Artist
Date of Study: Issued in 2019, after 30 months of research and data analysis.
Sponsoring Organization: Clark Hulings Fund
From CHF: “Report on the Working Artist is the product of 30 months of dedicated research and analysis by CHF’s data science team. It represents the first time that anyone has collated and analyzed extant research across arts organizations to examine the conditions facing working artists, and the many impacts these artists have on their communities. With this report, CHF is also the first to publish data on the impact of business education on artists’ careers as demonstrated across various art-business learning programs and multiple cohorts within those programs. Some of the most interesting findings in the report include:
Artists create jobs: 25% of working artists have hired someone to help them with their artist business
Artists are savvy investors: 27% of working artists have reinvested over 50% of revenue from their art business back into their enterprise
Working artists become intensely committed entrepreneurs: Those with training, are willing to commit between 25-50% more of their time to develop their art businesses.
Behavioral changes: 67% of those working artists who receive concentrated business education take part in more events, obtain more media coverage, increase conversions from their marketing, and sell more art or gain more commissions.
Bottom line outcomes: A whopping 75% increase their involvement in sales and marketing channels, track their sales more effectively, and (bottom line) increase their total income from making and selling art.
Find complete report here.
Title of study: The U.S. Arts and Cultural Production Satellite Account (1998-2016)
Date of Study: March 2019
Sponsoring organization: Bureau of Economic Analysis and National Endowment for the Arts
Produced by the BEA and NEA, the Arts and Cultural Production Satellite Account (ACSPA) tracks the annual economic impact of arts and cultural production from 35 industries, both commercial and nonprofit. The ACPSA reports on economic measures—value-added to gross domestic product (GDP) as well as employment and compensation. The report also includes the arts impact on state economies as contributions to gross state product (GSP). The numbers in this report are from 2016, the most recent reporting year. The study provides data on a national, state, and industry specific basis.
See press release here.
Title of study: Arts & Prosperity V
Sponsoring organization: Americans for the Arts
Date of Study: Fiscal Year 2017
Study Website
Americans for the Arts has released the results of their Arts & Economic Prosperity Survey V. This survey analyzes the impact of nonprofit arts and culture organizations. These organizations support jobs, generate government revenue, and are the cornerstone of the tourism industry. Here are their findings of the economic impact of nonprofit arts organizations throughout the Triangle region.
Total Industry Expenditures: $166,228,401
Full-time equivalent jobs (FTE) supported: 6,601
Event-Related Spending by Arts and Culture Audiences: $78.4 million (excluding cost of admission):
Nonprofit Arts and Culture Attendees Spend an Average of $17.98 Per Person (excluding cost of admission).
TOWN OF CARY
Total Industry Expenditures: $9,181,952
Full-time equivalent jobs (FTE) supported: 399
Total Attendance to Arts and Culture Events: 346,534
DURHAM COUNTY
Total Industry Expenditures: $125,534,858
Full-time equivalent jobs (FTE) supported: 4,550
Total Attendance to Arts and Culture Events: 1,825,011
ORANGE COUNTY
Total Industry Expenditures: $85,406,375
Full-time equivalent jobs (FTE) supported: 3,352
Total Attendance to Arts and Culture Events: 1,464,834
Title of study: When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
Sponsoring organization: National Endowment for the Arts (NEA)
Date of Report: January 12, 2015
Indicators assessed:
Values, motivations, barriers, and lifestyles of arts-goers
This 2015 report assesses the impact of the arts from a consumer supply, demand, and motivations perspective. The hope is to improve strategies that engage communities and individuals with the arts to heighten economic activity and achieve a positive ripple effect. Summary Report
Motivations:
73% to socialize with friends/family
64%to learn new things
63% to experience high-quality art
51% to support the community
Barriers:
47% Time
38% Cost
37% Access
22% No one to go with
Local Results: N/A
Title of study: A Decade of Arts Engagement: Findings from the Survey of Public Participation in the Arts, 2002-2012
Sponsoring organization: National Endowment for the Arts (NEA)
Date of Report: January, 2015
Indicators assessed:
How many American adults and from which backgrounds engage in art throughout the decade 2002-2012
Presents findings on modes of arts participation (visual/performing arts attendance, reading literature, creating/performing art, digital media, learning within the arts)
Older Americans represent the only demographic group to have experienced increases in attending live visual/performing arts activities over the past decade
Survey attendance captured by the SPPA is not a comprehensive indicator of arts participation, though it yields a general idea of attendance
The percentage of 18 to 24 year olds who have taken art classes or lessons increased significantly from 2002 to 2012
Title of study: NC Creativity at Work
Sponsoring organization: NC Arts Council
Date of Study: Latest in 2016
What was studied/Indicators assessed:
Fact sheets display information on the arts industry’s contribution to creativity at work, the overarching community, and business innovation. Further benefits include job generation, skill production, town revitalization, contribution to the GDP, and sustained investments. Figures related to direct spending and revenue returned from the industry can also be found. Creative Industry Research for NC
Title of study: Spending on Arts and Cultural Production Continues to Increase
Title of Study: NCAR Arts Vibrancy Index: A Heat Map
Sponsoring Organization: SMU’s National Center for Arts Research
Date of Report: January 2015
What was studied/Indicators assessed:
Factors that make up a community’s level of arts vibrancy
Statistics on arts dollars, arts providers, grant activity, socio-economic activity, other leisure activity
The index ranks over 900 communities across the country in terms of arts vibrancy. Vibrancy is defined as the level of supply, demand, and government support for arts and culture on a per capita basis. The report highlights the top 20 large markets and top 20 medium and small markets. NCAR provides rank scores on all measures for every U.S. county on the Arts Vibrancy Heat Index Map.
Local Results: None of the Triangle region is included in the Report. See Arts Vibrancy Heat Index Map for specific areas of interest
Creative Vitality Index for Wake County
Sponsoring Organization: United Arts of Raleigh and Wake County
What was studied: The CVI™ is an annual measure of the health of the creative economy in a city, county, state or other geographic area. Think of it as the volume of creativity in a given area. The creative economy as defined in the CVI™ includes for-profit and not-for-profit arts-related enterprises. Using readily available data on employment and community participation, the CVI reflects the vigor of this sector of the economy an
Results: The latest Creative Vitality Index for Wake County was 1.00 (where the national baseline score is 1.00).A score of 1.0 or greater means that the area has a relatively strong arts sector, but Wake County is no longer above the national average. The 2017 updated index value for Wake County was 1.00, reflecting a creative economy in line with the national average. Press release/summary of results.
Title of study: DPAC (Durham Performing Arts Center) Economic Impact
Sponsoring organization: Durham Convention and Visitors Bureau
What was studied/Indicators assessed: Visitor spending, DPAC economic impact, assessed annually.
Total Economic Impact 2017 / 2018 Season – $127,155,331
Total Economic Impact – Since DPAC’s Opening in 2008 – $785, 155, 989
